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Go-to-Market Strategy

ICP & positioning, JTBD, pricing, competitive intel, TAM/SAM/SOM, and GTM motion.

15 posts · Business & Growth

  1. 1

    Beachhead → Expansion Strategy (Crossing the Chasm)

    This document answers one question: who should Print-Flow-360 sell to first, and in what order should it grow after that?
  2. 2

    The Bullseye Framework, Applied Broadly to Print-Flow-360

    This document answers one of the hardest questions any small team faces: with limited time and money, where do you focus first?
  3. 3

    GTM00 — Customer & Market Understanding (Series Index & Reading Order)

    This document is a map to six research guides that help you understand your customers and your market before you spend money on marketing or sales.
  4. 4

    What print shops actually "hire" you for — Jobs-to-be-Done for Print-Flow-360

    Why print shop owners actually decide to switch to a new tool — not just what features they want, but what painful moment finally makes them act.
  5. 5

    Learning from Every Deal and Every Cancellation — Win/Loss & Churn Interviews for Print-Flow-360

    How to have short phone calls with store owners who signed up, walked away, or cancelled — and how to get the real reason, not just the polite one.
  6. 6

    What Will Maria Pay? — Van Westendorp, Gabor-Granger & conjoint pricing research for Print-Flow-360

    How to find the right monthly price for Print-Flow-360 — not by guessing, but by asking real print shop owners a few simple questions and reading the answers…
  7. 7

    Know Who You're Really Up Against (and Keep Knowing) — Competitive Intelligence as an Ongoing Practice for Print-Flow-360

    This document is a practical guide to understanding who Print-Flow-360 is really competing against — and how to keep track of that over time.
  8. 8

    How big is the prize, really — TAM / SAM / SOM market sizing for Print-Flow-360

    This document answers one question: how big is the market for Print-Flow-360, really? It shows you how to count the number of small print shops you can…
  9. 9

    GTM Motion Selection — Matching Motion to ACV and Buyer

    This document answers one question: how should Print-Flow-360 find and sign up customers — and does it need a sales team to do it?
  10. 10

    Moats & Defensibility for Vertical SaaS — Print-Flow-360

    This document answers one question: how do we stop competitors from stealing our customers? It looks at every possible "competitive advantage" — called a moat…
  11. 11

    Print-Flow-360 — Pricing & Packaging Strategy: Good-Better-Best + Value-Metric Selection

    This document decides how Print-Flow-360 should be priced and packaged as a subscription for print-shop owners.
  12. 12

    Product-Led Growth & Virality Strategy — Print-Flow-360

    This document is a research report about how to grow Print-Flow-360 by letting the product itself bring in new customers — instead of relying on ads or a sales…
  13. 13

    Sales & Revenue Motion — Research & Playbook (2026-06-16)

    The best way to turn print-shop owners who sign up for a trial into paying customers — without hiring a sales team.
  14. 14

    Strategy Foundations — Index & Synthesis (2026-06-16 set)

    This document ties together five separate research reports into one clear plan for how Print-Flow-360 should find its first customers, price its product, and…
  15. 15

    Know Exactly Who You're Selling To — ICP & Positioning for Print-Flow-360

    This document helps you figure out exactly which type of print shop owner to focus on first — and how to explain your product so they immediately understand it…